How to Prepare to Crush Your Next Launch
Launching a new course, program, membership, or offer requires a lot of planning and preparation. There are several moving parts and small details in the process to consider. Oftentimes, I see entrepreneurs get so caught up in the marketing side of actually bringing people into these offers that they forget about some of the most important steps and details that will make their launch successful. Read on to learn how to prepare to crush your next launch.
Failing to Prepare is Preparing to Fail
I recently moved to a town where the temperature drops to -28℃ in the winter, and over the past couple months, I’ve learned an important lesson that 100% relates to launching something new in your business.
I’ve learned that the most pain and disappointment comes when you under-prepare.
Failing to prepare for anything in life or business, especially a launch, is essentially preparing to fail.
For example, when you fail to layer enough clothing on in frigid temperatures, you will suffer the consequences due to your lack of planning. Not only will you be miserable, but you might also fear the cold weather the next time the temperatures drop.
Similarly, if you fail to plan for the launch of your new course, program, membership, or offer, you will feel the same way… disappointed and miserable. You might even develop a fear around launching that can hold you back in the future.
Just like not layering on enough clothing to prepare for the cold weather, your launch will not be as successful as you desire without proper planning and preparation. This can lead to a failed launch, which is frustrating and can cause stress in your business and finances.
Tips to Help You Prepare for a Launch
The good news is, with the proper awareness, planning, and preparation, you can set yourself up to crush your next launch!
Here are some actionable tips that you can apply in your business for your next launch:
Create a launch roadmap. This will ensure you have all the steps in the process accounted for so you don’t miss a thing.
Give yourself ample time to create your deliverables. No one wants to stress over creating deliverables at the last minute and end up with mediocre work.
Invest in support. You don’t have to do everything yourself. Invest in support from people who are experts in certain skills and areas to help you.
Prepare your sales page, check-out carts, promo materials, etc., far in advance. This will help guide the process and ensure you have everything you need and aren’t left to create something crucial in the final hours before launch time.
Tease your audience. Create curiosity through your content and start dropping hints and breadcrumbs to get people excited and ready to join you when it comes launch time.
Test the sales process and client experience. This will help you ensure everything is working seamlessly and the client experience is positive, efficient, and easy to flow through.
Retest, retest, retest! Triple-check everything and keep testing to make sure everything is working properly and no errors or tech glitches have popped up.
With these tips, you can feel confident hitting start, launching your offer, and can watch the sales roll in with confidence and ease!
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