3 Reasons Why You Need An Email Marketing Strategy
Social media is great for sharing value, growing your audience, and building a business. However, you CANNOT rely on social media alone! As great as social media is, it shouldn’t be your only strategy to land clients and grow your business. Check out these 3 reasons why you need a solid email marketing strategy in place as well.
Reason #1: You do not own your social media account… the platform does.
That means even though social media is thriving today, if it ceased to exist tomorrow, you would lose everything. Remember the social media outage of 2021? Think of that kind of panic, but permanent. The great thing about your email list is that you own it.
Reason #2: Email delivery and open rates are much higher than social media engagement rates.
The social media algorithm is always changing, making it harder for your posts to be seen by your ideal clients. If you’ve ever wondered why you don’t see certain people’s posts anymore, that’s the algorithm at play. With email marketing, you can set yourself up for successful marketing and ensure you have the best email deliverability rates and open rates you can possibly have.
Reason #3: Email marketing has a greater ROI.
It makes sense… the more your emails are delivered and opened, the more conversions you’ll have, thus, driving up your ROI. Plus, the people that are on your email list chose to be there by signing up for a freebie or expressing interest in your business in some way. Therefore, they are warm leads that are more likely to buy than people that may or may not see your social media posts every once in a while.
With these 3 reasons in mind, it is important to nurture your audience through email marketing, consistently share value, and not be afraid to sell inside your emails.
If you’re ready to grow your email list and solidify your own email marketing strategy, we’d love to help!
Click here to apply for 1:1 Get Shit Done Coaching so we can get your email marketing strategy created and working for you!