3 Tips for Showing Up More Consistently on Social Media
While social media isn’t everything, it is a pretty damn important component of having an online business. It’s not all about the number of followers you have or the number of likes on your posts.
It’s about putting yourself out there, sharing your expertise, establishing yourself as an authority and expert in your industry, and gaining visibility so that your dream clients can find you!
Consistency on social media is the key to success and getting more eyes on you and your offers.
Check out these 3 tips for showing up more consistently on social media and using your social media platforms effectively:
Tip #1: Have a social media strategy.
Not knowing what to post or talk about on social media can lead to analysis paralysis and inaction. Get clear on what you want to get out of your social media presence and then build content that serves that goal.
Think about your 3-5 content pillars, AKA, the things that you are passionate about, want to be known for, and that make you who you are. Start brainstorming content and ideas in each of those pillars and then create a strategy that rotates through them.
Tip #2: Batch your content.
This is a big one that is going to help you work smarter, not harder! Do you ever look up at 9 PM and realize that you forgot to post that day? Posting consistently is crucial to staying top of mind (and top of newsfeed) with your audience.
It helps to clear a couple hours in your calendar each month to create content ahead of time. Then, use a scheduling tool to schedule it out! We love using Later for all of our social media scheduling, but there are several amazing options out there.
By batching content, you’ll be able to plan out your content as far in advance as you’d like, whether that be 1 week, 2 weeks, 1 month, or 3 months. Trust me, having the stress of daily content creation taken OFF your plate will be a giant weight off your shoulders!
Tip #3: Show up authentically.
It's so much easier to get in the flow of posting consistently on social media if it doesn't feel forced. Start showing up on your channels in all forms. Get consistent on stories, even if you’re in your workout clothes or PJs getting in an early morning work sesh. Try out Reels to share entertaining content and expertise. Post carousels and static posts to add value through information and tips.
Call your audience to action daily through your content. By getting consistent on social media, your audience will look forward to seeing you and will WANT to know what you’re talking about that day.
If you’re ready to up your social media game as an entrepreneur, but don’t have the time or clue of where to start, we can help with that! Check out our social media services and book a free consultation call with our team by clicking here!
Are you a virtual assistant yourself looking to get more consistent on social media? We can chat through your strategy in a 1:1 Get Shit Done Coaching Session. Click here to sign up!