How to Start Showing Up Consistently on Social Media
Are you one of those people that loves to create content on social media or do you find yourself constantly doom-scrolling Instagram avoiding it altogether? If creating social media content is always on your to-do list, but you just can’t seem to get motivated to show up consistently, you are not alone.
Social media is not everything, but it is a vital part of having an online business.
Your success on social media is not about the number of followers you have or the number of likes on your posts. It’s about putting yourself out there, sharing your expertise, establishing yourself as an authority figure and expert in your industry, and gaining visibility so that your dream clients can find you.
This is so much easier said than done. There’s constantly changing algorithms to keep in mind and new trends every day.
Oftentimes, entrepreneurs have a fear of coming off too salesy on social media or are unsure of how to show up in a way that feels right to them that they can maintain consistently. Instead of overcomplicating it, check out these 3 simple ways to show up consistently and authentically on social media.
3 Ways to Show Up Authentically on Social Media
The key to showing up on social media consistently is to show up authentically in all forms. Don’t worry about what everyone else is doing or wasting your time watching others for “inspiration.” That’s nothing more than an avoidance tactic.
Utilize the tools that social media provides to show up authentically and share all sides of you and your business.
#1: Get consistent on stories.
Even if you’re in your workout clothes or PJs getting in an early morning work session, people LOVE to see the behind-the-scenes of your day-to-day life. Be yourself, show your personality, and show them the REAL side of business. Remember… transparency and integrity is key.
#2: Use Reels to share entertaining content and expertise.
Reels are all the rage these days. People love to consume content in short video format, so give them what they want by sharing content that is entertaining and that shows your expertise and authority.
#3: Add value through post carousels and static posts.
These types of posts are perfect for adding value through information, tips, and advice. Plus, these are great ways to repurpose content! Share tips or information from blog posts, podcast episodes, or other long-form content and break it down into easily consumable, bite-sized pieces on social media.
Social media is not all about filters and curation. Your audience wants to see you as YOU. They want to see that you are authentic and show up consistently, because that’s exactly what they’re looking for in the person that they hire.
The more consistent and authentic YOU are, the more of those types of clients you will attract!
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