How To Sell Without Feeling The “Ick”
For many entrepreneurs, selling can feel awkward and icky. They fear that if they’re pushy or turn people off, they’ll lose out on sales. However, if you’re approaching sales from the right mindset, a mindset of authenticity and truly wanting to solve a problem for others with your solution, sales will never feel “icky.” Read on to learn how to sell without feeling the “ick.”
People Buy From People
First and foremost, remember that people buy from people. Your future clients want to know who you are, what you stand for, what you love, how you work, what tips you can share, and how you can make their lives better. They want to follow your journey, grow with you, and learn from you.
Making more sales and landing clients isn’t about slick sales tactics. It’s about building trust and relationships. I’m all about systems and processes, but automated responses from bots and impersonal interactions are NOT the way to get more sales. The key to getting more sales is by being authentically YOU.
Authenticity Is Your Greatest Asset
In all areas of life and business, especially sales, authenticity is your greatest asset. It’s magnetic and draws people in, creating a sense of relatability and trust.
When you step forward as yourself, with genuine conversation rather than a pre-written response, you signal to your audience that they're not just engaging with a faceless entity, but with a real person who genuinely cares about their needs and aspirations.
Your best sales strategy is to be genuine, share your story, and let your passion shine through. When you approach sales from a place of sincerity, it becomes a conversation, not a pitch. That is the key to selling without feeling the “ick.”
4 Ways to Sell From a Place of Authenticity
Here are a few simple ways that we can ensure we are approaching sales from a place of authenticity.
Listen more than you talk.
Be transparent about your journey.
Share the lessons you’ve learned and the wisdom you’ve gained along the way.
Understand your clients' needs and tailor your offerings to meet them.
When you do these four things, it shows that you're genuinely invested in your future clients’ success, not just in making a sale.
Don't forget to focus on the long-term in the meantime. Building a business is about creating lasting relationships, not just quick wins. When you genuinely care about your clients and their success, it shows.
Your authenticity will resonate with those who align with your vision and values, bringing you more ideal clients that are ready to work with you and more sales. Plus, it also helps you build a loyal customer base who will advocate for you, refer you on, and work with you time and time again.
Go out there and sell without the "ick."
Offer value, be authentically YOU, and build relationships. Your business and your clients will thank you for it time and time again.
Are you looking for support in creating a positive mindset around sales? Let’s work through it together with my 1:1 Get Shit Done Coaching offer! We’ll break down your unique value proposition, who your ideal client is, and how you can show up authentically and add value to increase your sales and serve more people!