The Power Of Visibility
Becoming visible is scary, isn’t it?
Showing up in a vulnerable state and allowing people to see the good, the bad, the ugly, and the beautiful seems downright terrifying. Especially when you’re starting a business, it just doesn’t seem like the right thing to do.
We live in a world driven by “perfectionism”. Filter the story, change the angle of the photo, be careful sharing your opinion, choose your words wisely, follow common trends.
Here’s what I have to say to that:
F*ck it.
Perfectionism Doesn’t Exist
It’s a fallacy. And let’s be honest, if it did exist, it’d be downright boring don’t ya think?!
Instead of striving to be perfect, strive to be authentic, strive to have an impact, strive to provide value, and strive to own the badass, amazing person that you are...because that’s perfection!
Crack wide open and let your audience and clients see you. I mean, REALLY see you.
The tears, the smiles, the struggles, the triumphs, and the human behind the brand.
Do you.
Be you.
Show up as your imperfectly perfect self.
It might feel uncomfortable. Vulnerability is like that.
But trust me.
We want to see your cute kids and your late nights munching on Doritos.
We want to see you finalizing your opt-in at midnight. Your amazing girl gang. Your newest offering, your biggest month in business, and of course, your incredible success!
Your vulnerability is relatable because you’re human, and being human is something we all have in common.
And you being vulnerable will give others permission to do the same.
Creating Connections
Vulnerability fosters trusted connections. Connections build successful businesses.
When we can connect and relate to one another, we form relationships based on trust, understanding and mutual respect.
And let’s be honest here, strong relationships are the backbone of your business’ success.
So get visible by embracing your most confident and vulnerable self and celebrating and showcasing that amazing person.
Because when you do, the world shifts.